How old were you when YouTube hit it big. I still remember the first time someone suggested me to search for Game of Thrones when i asked them what is it. YouTube videos quickly grabbed the attention with the tag of being a platform providing opportunity for people who can pull jokes and pranks. A man’s sense of humor was earning him the fame and earnings that none other idea could have provided, but for how long would he stick depend on his ability to produce newest, funniest video. People doing crazy stuff and uploading it, started slow but later on the whole world who could access the internet used youtube.
Now, the important question what kind of content does your viewer needs. If I say they need video content, I know you wouldn’t agree. But believe me it’s true, according to Youtube,
- YouTube has over a billion users — almost one-third of all people on the Internet
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
- YouTube has launched local versions in more than 88 countries.
- You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
- On mobile, the average viewing session is now more than 40 minutes.
- More than half of YouTube views come from mobile devices.
These stats are enough to prove that videos are the new trend. To convince you more, here are 2 basic but important reason that speak ‘users demand video’.
1. Online videos are the future
The statistics above are enough to provide an overview of the future that these online video hold. No more denying of the fact that online videos will be all over Digital marketing industry and they will be a monopoly.
Online videos are the future of online business with approximately up to 70% of traffic coming from online videos and around 64-65% of marketers believe that online videos will enhance their web marketing strategy in future. The percentage are just my estimates, the actual figures can be up or down.
Concluding the summary in light of popularity of Youtube, we can say that this is just the beginning.
If you wish to succeed in your business and reach a large part of the demography, then you must consider corporate videos as your next marketing campaign. Corporate videos can be made in various languages and in various formats, be it simple animation or Whiteboard Animation.
2. People trust Videos
When you come across any urgency of information you access any search engine and search for relevant blogs. You get thousand search result and only few proves to be useful and to get one useful article you’ve to go through all those irrelevant ones. These are very difficult to differentiate and a lot of time is wasted.
In contrary, good and bad videos are really easy to differentiate by a single look at them, thanks to their bad camera quality and poor sound.
If animated video is your marketing campaign tool, then I’m sure you will get more and more users who will definitely convert. This is because people tend to remember what they have just watched more than delving through large boring marketing contents.
3. Video marketing is shareable
Video content is shareable, this can be directly concluded from the fact that as soon as they are uploaded they go viral. Have you ever wondered how do they get viral? It’s not rocket science, these content get shared, multiple times through different. And this proves the fact that video contents have better shareability factor.
To make your marketing video viral, you need to hire the professionals who can create the innovative videos for your products and services.
If you seek some professional help who can understand your business needs and help you with your video campaigns, don’t think much just Contact us.