INTRODUCTION TO PRODUCT VIDEOS

A product video or more clearly an explainer video effectively demonstrates the benefits of a product, focusing on the key features of your product can both inspire and inform your viewers to give you the attention albeit their wallet.

Therefore, the ubiquitous product video can be the make-or-break moment for your potential customers. According to a data, the video marketing industry is expected to surge to nearly $13 billion in revenue by the end of 2018. And the major factor behind this data is the fact that in the next three years over 79% of all internet traffic is going to be driven by videos.

WHY PRODUCT VIDEO IS NECESSARY FOR YOUR BUSINESS

About 55% of consumers admit to watching at least one video on mobile each week before making their important buying decisions. That means most likely a majority of your customers are probably waiting for your next product video to know more about products and go ahead with their purchase.

With nearly three quarter of consumers believing that a video describing a service as the single most important factor for them, the significance of a product video can no longer be questioned. After all, everyone loves to watch a better video rather than straining their minds with long texts, no matter how good they are!

WHY ARE PRODUCT VIDEOS SO EFFECTIVE

Simply seeing a product in a store is good enough since they don’t get to know about the product through a salesperson. This is where a product video comes handy.  These videos show a visual representation of the product while discussing its most important features. They highlight the problems your consumers are currently facing followed by the way in which your product can help them solve their problems. This is why one in the four customers worldwide loses interest in a company if they are not accompanied by a product video. Your product video is the knowledge base for your customers. It gives them better insight to make informed choices. If you’re not serious about it, you’re are turning your customer away!

PRODUCT VIDEO CAN HELP YOU GENERATE MORE LEADS

Most of the brands can only afford one marketing element in its annual marketing plan, so why not demoing your product that can solve major pain points of your customers.

An average internet user prolongs their browsing on the sites that contains short videos. This helps most sites keep viewers on their page two minutes longer than the average viewing time. This means that you will have more time to persuade your consumers rather than distracting them away with long boring text. And most of us know that there is nothing better than your consumer spending more time on your website than your competitors. Because this will increase your chances of increasing your leads by about 130% significantly boosting your sales.