How to choose the right explainer video style for your company

Since video marketing became the new form of marketing, a lot of companies are now looking for a way to create effective campaigns with it.

So one of the most important questions you might get asked or ask “is how to choose the right explainer video style for your company?”

Explainer videos grew very popular in the last decade, because now more than ever, the client and customer want to know more about the company or product they’re buying before committing.

If you’re still wondering if you should actually make an explainer video for your brand or not, then I’m going to keep it short and say that you need it, 100%.

Animated explainer videos are actually one of the most effective forms of videos that work perfectly for brand awareness, if you’re looking for a way to make your brand more famous and recognizable in the web or market, then this is the way to go.

If you’ve finally committed to making one yet, you still don’t grasp the content very well, then it’s very simple, an explainer video is usually a short video that explains what a company is and what their product is, in the simplest way possible.

Explainer videos make it very easy for the public to understand your brand and what you’re doing, and will help in promoting your brand the best as they can.

If you’re new to explainer videos, then let me tell you that there are A LOT of types out there, and as fun, as they are, as hard it is to choose one them.

But I came up with the 6 main and most important forms of explainer videos and the reasons to choose each one.

  • Motion Graphics
  • Screencasts
  • Animated videos
  • Whiteboard
  • Live action
  • Stop motion

1. Motion Graphics

Are the kind of videos, where graphic elements like shapes, colors and patterns are animated together to present the information in a sophisticated way

Motion Graphics is best for B2B companies, when they want to appear more formal to the targeted customers…Finance, Tech and Start-ups tend to prefer motion graphics style more than others. If you are a start-up then you can use a mix of Motion Graphics & Cartoon Style.

2. Screencasts

Screencasts according to Wikipedia arescreencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration.”

So basically, those tutorials out there that show you how to open an app or how to create a website where they mainly show you a screencast of their computer, that’s what screencast is.

The screencast is a digital video recording of your laptop/computer screen or that of your phone where there is a voice-over narration.

They don’t necessarily have to show the face of the person who’s talking, these videos are mainly about demonstrating how to do something and help you solve a problem with a tutorial.

These videos are low-budget and don’t require a lot of investment they only need two things:

  • Screencast software
  • Microphone

If you have a low budget and can’t spend much on making videos, and your only purpose is to make a tutorial or demonstrate something via your device, then these are perfect for you.

3. Animated videos

If you’re a fan of animation then this might be your favorite form of explainer videos.

These types of videos are fun to watch, super simple, super attention-catchy and really fun, they quickly catch the attention of the viewer and are effective in transmitting the message you want in a simple, easy and fun way.

There are mainly two types of animated videos:

  • 2D which are the most popular ones and that most brand use, they’re easier to make; not that time consuming, it’s very traditional so it’s the most recognizable type of animated videos and it works wonders.
  • 3D are not that popular because they’re costing, they’re harder to make and consume more time, but of course, the result is better, so if you have more and more time invest, these will work better for you since you’ll be able to stand out from the 2D traditional videos.

Animated videos are great to use if you’re willing to create a character for your brand and use brand colors for more recognition out there, and they transmit even complex messages quite easily.

4. Whiteboard Animation

If you’re looking for the most popular form of explainer videos then you’ve found them, it’s the whiteboard videos!

Whiteboard is considered as the best way to communicate complex and complicated information without overloading the viewer.

Whiteboard videos are considered cheap compared to other types of videos (3d animated videos), easy to make, don’t consume much time, and simplify complex information.

They’re commonly used if the explainer video is long (over 2 minutes) and thus covers a lot of information that is equally as important.

So if you’re willing to explain a new concept in detail, or using it for education purposes, or wanting to talk about a startup, a new product launch or anything highly detailed and needs a technical jargon, then whiteboard videos are the one for you.

5. Live action

If you want your brand to look closer to the public then stay put to understand live action videos.

Live action videos help your brand look more real, authentic and realistic; they portray the real personality of your brand and seem more credible.

To make a live action you’ll need great cameras, video editors, voice-overs, scriptwriters and actors,

Live action videos help the client trust the brand more and help the brand look trust-worthy since it seems more transparent.

Live action videos work best if you want to show the team who’s been working for the brand and created the product, it’s great to show every person that took part of the successful process of the company.

This way you’ll be able to create a personal bond with your customers who’ll be able to relate to your business more and feel more connected to you.

It works best for product launches, FAQ videos, showing your team and reasons for success.

6. Stop motion

Stop motion is a very traditional type of videos and has a nostalgic low-feel to it.

To create this type of videos make sure you’ve got a lot of time on your hand and great commitment because it needs time, a lot of time.

It’s made out of photos and objects that move slightly between each photo taken to create a movement illusion.

They need a lot of patience, skilled video editors, expertise, skill, time and a consistent script to go by so as not to waste previous efforts.

You can spend weeks on a simple 10 second stop motion video and months on a few minutes long one, so if you’re pressed just avoid this type.

The pros about these videos are that the facts that they capture the attention of the viewer from the first second and create that nostalgic feeling.

So if you’re looking for more brand awareness then this might the one for you.

Now that you know all these types of explanatory videos and what they go well with, you’ll be able to make the right decision when it comes to choosing the right one for your business.


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