Over the years, a lot has changed in the marketing world. Animated explainer videos have now become the hottest trend for businesses across the world to promote their product online. No doubt the internet marketing has the power to place your product in the front of millions and billions of potential customers across the world, but at the same time it is important to differentiate yourself from others to prevent your business from getting lost in this tough world of competition. Therefore, before you decide to make your own explainer video to promote your product it is important to understand that what works for you and what doesn’t. And the first step towards creating an explainer video is to determine the best suitable length for your animated explainer videos.
Some of the questions worth asking yourself beforehand are:
1) What are your target customers? Is it the teens who have millions of time on their hands to kill or is it that tech-savvy professional who have limited time to watch your video.
2) What message do you hope to get across to your customers before they make the decision to associate with your product? Do you want to explain your primary services in a single video or do you plan on producing a series of animated explainer videos that will explain all your services one by one. It is important to understand exactly how much content you need to convey.
3) What do you hope to achieve with your animated explainer videos? It may range from enticing your customer to buy your product, register to your website, get in touch with you or simply making a donation. The flow of the script plays a significant part in achieving your desired result.
By now you must have got a rough idea of what sort of message you need to get across to your customer and how much of the content is needed for that. And most importantly, what you are hoping to achieve through your animated explainer videos.
It’s time to determine the best length of your explainer video which is what this blog is about.
Below are some tips that will help you understand the pros and cons of various explainer video lengths:
A 30-second video
Choose this type of video if your product is really easy to explain. People love short videos since they don’t have enough time to go through all your sales manuals or your website. One drawback of such a short video is that you might not convey your message properly if you offer more than one service.
A 60-90 second video
Many industry experts believe this to be the perfect length for most of the animated explainer videos. The videos of this length is perfectly suited to cover all the major aspects of an explainer video which include: Introducing the problem, introducing the product as a solution, explaining the primary features of your product and finally a call-to-action so that your customer knows what they are supposed to do next in order to reach out to you. However, these are not suitable for complex businesses which require the video to educate the customer first before introducing the product.
A 2-minute video
This is where your decision-making ability will be tested to its core. If you feel that you need that extra time to explain your services to the core because you feel that your services are a little complicated to explain, this might be your best bet. A whiteboard animation video is best suited for this length of the video. However, you must take care of the fact that your viewer doesn’t get bored watching your animated explainer videos just because you wanted to cover every aspect of your business, without leaving any part behind. Your video can be informative, but it should be engaging at the same time.
So, these were a few tips to help you pick up the best length of animated explainer videos. If you have any query or suggestions that you would like to share with others feel free to start a discussion in the comment section below.