With the modern technological evolution, videos have become part of our daily activities due to the strong appeal to the users, and in fact, many other means of communication have been seriously overtaken by videos. Be it live videos or recorded videos; our businesses can positively benefit due to the wide coverage of this means of communication.
Videos are basically easy to make. You do not need the expertise of professions or any agencies in order to communicate through this means of communication. All you need is basic equipment that will enable you to make the video. This makes it a relative cheap communication method since hiring costs are cut off.
However, when you want to make high quality videos, that may involve the use of drones for wider or international markets, you may consider hiring agencies and seeking professional help.
Marketing your business using videos
Having the right marketing strategy is key for a business and videos can help with marketing.one can upload simple videos on social media that shows what the business is all about, what it deals in, its expectations and various goods price. As the internet is so wide, it’s easy to post your video to various platforms, therefore, widening the video coverage which will increase the views.
Including videos on business, websites have been known to keep people on the pages for a long time (increase website traffic). This shows that videos are very powerful and can take a business to the next level in terms of marketing as video communication emphasizes oral and written communication, if well implemented.
As a marketing tool, videos can be composed to show your expertise in the field. This can be done by making videos answering questions from potential customers. For instance, if you are a chef, you can make some videos preparing some recipe and also make other videos preparing recipes requested by your customers, and at the bend of it, you may ask the customers to visit your restaurant for such meals.
Using videos as a sales tool
Just like in marketing, when making videos to sell your product or service, always consider the customer. Provide a video that covers all the areas required, providing detailed information and demonstrations. This will ensure that the customers establish trust with the brand, which can increase sales. Offer advice and try to answer most of the questions.
As a sales strategy, you can create links about your products and share them on a personal level by emailing the links to a group of potential customers. Furthermore, you can create personalized one-to-one videos whereby, you create a video specifically for a certain person. You may include their name, address, and specific message.
A business can also create You-tube channels and post videos about various products on it. Potential customers will subscribe to the channel and get the information they need from the channel.
Using videos as a service provider
There is always high competition in business and how you handle your customers during the first meeting will determine if they will consider working with you or seek services elsewhere. You can, therefore, make use of videos and help boost customer service to the next level.
An online business coordinator can create videos welcoming new customers to the business, telling them what to expect and even a preview of the products the business deals with. This can also be done to old customers by making videos answering their questions, giving demonstrations and illustrations.
Videos can also be made to inform customers what to expect next.
Using videos for internal communications
Communication is important for the running of a business as it enables coordination of activities within the business.
With videos, internal communication within the business can be very simple. Meetings can be conducted without having to gather, and both the employees who are at work and those in the field can be connected by video call.
Recently, sending internal memos and long Emails can be boring to read, and important information can be left out or misinterpreted.
As a supplement, videos can be used to pass information within an organization.
Videos can also be made for specific employees assigning them duties and responsibilities, special tasks, and even changes within the organization.
Some matters are urgent at the workplace, and other means of communication such as email may take a longer time to deliver and offer feedback. This is when we turn to videos for quick delivery of information.
The information such as; product update, new ideas, step-by-step instructions and training can well be carried out using videos as it does not encroach into working time.
Using videos for Hiring
Imagine if you need to hire a business marketer in a foreign nation and he/she cannot make up for a face to face interview, what happens when your geographical location prevents you from hiring an experienced representative?
All this needs not to happen since videos can solve all this. You can make a video, either a live or recorded video to the person you intend to hire for the job and he/she can send another video as feedback.
Because presentations are needed in interviews, a person can present his illustrations by video, therefore, reducing paperwork and saving on time.
Videos can also ensure that an organization(HR)gets the best and most competent candidate for a certain position. This all starts by making a simple video giving all specifications, abilities, skills, and education level that you need in a person, then posting the video online and waiting for feedback. Once the video is online and on social networks, many people will get to view it enables you to have a wide range of potential EMPLOYEES to pick from.
With videos in today’s world, our locations will not limit us from meeting and sharing our ideas and skills.
Adopting and including modern technology in running a business is important. Using videos will help expand the business and help in market expansion due to its wide coverage and international recognition.