Innovation and competition in business are no more restricted to local space. It has long ago gone global thanks to the advancement of telecommunication and education combined with a large group of risk takers across the globe. Irrespective of location or region, market or economic condition, start ups and small business have been growing at […]
In today’s times of E-commerce when either it is a B2C (Business to Consumer) or a B2B (Business to Business) selling model, companies give a lot of priority to how they present themselves. The most result oriented effective online marketing mechanism is using short videos what are called explainer videos on the company’s website and […]
It is an undeniable fact that fast paced advancement of telecom technology has led to a widespread use of the internet. Specifically the manner in which buyers make a decision to purchase in general. Online shopping involves eCommerce websites which facilitates business to consumer (B2C) selling. Shoppers have adopted buying merchandise or selecting service through […]
We are in the times of instant communication and digital promotion for product selling is at its epitome now. Businesses are well into the mid year’s first quarter selling. The primary and most vital mode employed in digital video marketing is marketing. Animated videos are well accepted among the shoppers and potential shoppers who like […]
Long long ago a picture was worth a thousand words, now a movie is worth a billion. It will be surprising to know that, on an average among 220 learners – 100 are visual learners and only the remaining are verbal learners. Of the user community in the West in particular, an average American adult […]
We all know that the activities of product research, review, sharing, buying is increasingly moving online. A business looking to survive in today’s tough competition in the global marketplace will have to continuously innovate and modify its marketing and selling strategies to emerge a winner. In 2020 B2B online sales are projected to reach $12 […]
Production and Promotion are two sides of the product sales ‘coin’. Recent time product marketing has seen wide usage of online videos as a marketing tool. Its production and promotion has to be pursued differently though the idea appears same. Not just a company, but many industries has submitted to the fact that the internet […]
The key success mantra that makes a brand popular is its engaging brand story. This marketing technique does not revolve around just advertisements or articles. It is the marketing strategy that uses a compelling story telling technique called the brand story telling. It should be more an innovative form of narrative story telling which establishes […]
It is a universal truth that adopting the right marketing trend lands a business in a better position. The winning mantra need only centre around how best the decided strategy works to gain the attention of the passer-by customer that he becomes a paying customer. Among recent marketing trends are the likes of using social […]
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