THE POWER OF STORYTELLING VIDEOS

We all are mesmerized with some of the stories that we encounter at different phases of our lives. The tone of these stories can be saddening, humorous, joyous, even eye-opening, but there is always a concrete story structure. And this is what storytelling videos are all about. They get your product/service story across to your customer loud and clear with a video that will likely stick in their mind for a long period of time.

In the words of Dr. Lames McQuivery of Forrester, “million words is the worth of  a video”. About 70% of online users visit a company’s website after watching a branded video. Videos across social media are known to generate 1200% more shares than text and images combined, according to Brightcove. So if you are really serious about increasing your views by more than 94%, storytelling videos are a must for your website.

MAKING YOUR STORYTELLING VIDEOS MEMORABLE

A picture is worth a thousand words… but what is a video worth?

Millions, if you can get the people to remember it.

The stories have been a fundamental method for passing a message across for more than a thousand years. A video where a hero faces problems and faces the test with resolution with the help of your product can be a good way to get your customer’s adrenaline flowing. If they can relate your characters, the likelihood of them taking your desired call-to-action increases dramatically.

With nearly half the people watching online videos likely to take action in response, your chances of generating more leads and make more sales will be on the rise.

WHY A GOOD STORYTELLING VIDEO MEANS MORE SALES

According to Aberdeen, companies that use videos enjoy 41% more web traffic from search than non-users. Another stat by them, shows that businesses that use videos can grow their company revenue 49% faster than organizations without a video.

All these data basically imply one fact, video is one way to rise above all the  noise on the internet and deliver your message in a way that leaves a lasting impression on your consumer’s minds.

A story is the connection between cause and effect. If you can relate to your customer’s cause, you will have the desired effect!