INTRODUCTION TO PROMOTIONAL VIDEOS

Simply put, a promotional video is made to promote a product. It’s only when start looking in depth that we find out that a well made promotional video is something to encourage the audience to buy or know more about a certain product in an entertaining way. Generally, a promo video is structured to be precise, direct, something that can hold your user attention for over a minute.

With over 70% marketing professional admitting to the better conversion of a video than any other medium, there is a reason that Popular video sites like YouTube are bombarded with 300 hours of video every single minute. The reason is simple, include a video and increase your click through rate anywhere between 200-300 percent.

UTILIZING YOUR PROMOTIONAL VIDEOS

While non-profits have been known to sometimes make use of promotional videos due to their low cost nature, promo videos are also regarded as one of the most effective way to educate your consumers about your product or services.

Few promotional products can generate the impact of a well-produced promotional video. With the use of current technology, businesses with small marketing budgets can often produce the videos at a fraction of cost and enjoy spectacular returns on their efforts.

WHY HIRE VIDEO PRODUCTION COMPANY FOR YOUR PROMOTIONAL VIDEO

As most experts would agree, a promo video is ideally anywhere between 2 to ten minutes long making it harder to compel your user in watching your video to the very end. Therefore, it is very important that your promo video can hold the attention of viewers long enough to send the necessary key points across to generate additional interest.

An average person can remember 20% of what they hear, 30% of what they see and an astonishing 70% of what they can both see and hear. This is why over one-third of brands digital video budgets are being dedicated to branded videos that convert well. A compelling enough reason to hire an expert video production company such as Transpixel Studio that can make a captivating story to keep your viewers glued to your video till the end.