Video has turned into a ground-breaking and well-known marketing medium. Numerous brands and organizations are using videos to advertise their brand, educate their audience about their community, and highlight new items or services. Since numerous social portals are currently video-friendly and encourage clients to share videos, an explainer video is a phenomenal method to make a sprinkle for another product.

For what reason would it be advisable for you to use an explainer video instead of a blog post or another type of media? Notwithstanding the fame of video, there are measurable reasons to use video when launching a product or services.

Build Trust: Videos enable buyers to see your brand’s identity and help create an ideal organization. Engaging in with videos maintains trust with buyers and 57% of buyers say videos give them the more buying confidence.

Search Engine Rankings: Videos increases the time a visitor spends on your site. The additional time spent on your site makes web search tools perceive that your content is significant. Videos on your site make you 53% more inclined to appear first in a Google search.

Sales and Conversions: Driving commitment and building trust prompt more sales and conversions. Adding a product video to your site or landing page has appeared to expand conversions by 80%. Video watchers are 1.6x as liable to purchase a product. Additionally, videos are shared more than some other sort of media, which broadens your range over various stages and drives commitment.

All things considered, on the off chance that we consider the great structure of the client’s journey, you know the diverse stages that a man “travels” before really buying a product or services. Explainer videos fit consummately into the “Consideration” stage.

There are total three stages

1) Awareness

2) Consideration

3) Decision

In this way, after the Awareness stage, the prospect definitely understand what the particular issue is or what he or she needs to solve, and is presently extending the research and assessing the distinctive solutions. Explainer videos are an extremely valuable sort of content here since they enable you to outline the issue, clarify how the solution you are providing works, and to present your image in a short measure of time. They are great tools to manage your lead the following phase of the journey by giving the correct data they are looking at that correct phase in their research.

Summary

Animated marketing videos are a great asset for any individual working in an industry that requires the distribution of information. Marketing experts can profit by using video since it can streamline correspondences and keep up the watcher’s consideration. Studies have discovered that individuals recollect a normal of 75 percent more data when it is displayed to them through video. Over that, they are better ready to effectively apply the information they gained from viewing a video. With animation video, watchers don’t simply recollect materials; they pick up a more full comprehension of them.