INTRODUCTION TO LANDING PAGE VIDEOS

Over the years, with the rise of explainer videos, landing page videos have been one of the most tempting prospect to attract your visitors and making sure that they stay on your website for a longer period of time. According to EyeWideDigital, having a video on your landing page can increase your conversion rate by 80%. It has also been known to increase your lead generation rate to an unbelievable 130% when used right, as per Ryan Mull, Imavex.

Usually, the landing page video is embedded in a standalone player, such as YouTube or Vimeo, alongside static images and text using standard HTML code. These videos are basically just an animated video offering explanation of your product and services with a tempting call to action.

FEATURES OF A GREAT LANDING PAGE AND THE IMPORTANCE OF VIDEO ON IT

While you must know a little about how impactful a well made explainer video can be, the positioning of your landing page video on your website is the single most significant aspect that can that make or break your business.

Your landing page video must be accompanied by an attractive looking headline, a secondary headline with some info about the video itself, an eye popping menu, coupled with easy navigation features and some great text.

But what should be one of the most significant factor marketers can no longer ignore is the fact the most of the online users are into watching videos rather than reading text. Even, the top search engines are ranking one video link in their top search results for most of the keywords you’re currently using. This means that having a video on your landing page, not only increases the surfers on your website, but it also increases your chance of appearing at the top of major search engines. The mantra is simple, rank higher and get more leads.

KIND OF BUSINESSES THAT CAN BENEFIT FROM AN APT LANDING PAGE  VIDEO

Let’s face it! Some businesses are boring.

Unlike some people who sell vacation packages or other interesting prospect to their customers, some of us have to sell insurance, boxes, and other vital yet unappreciated products. And frankly, nobody is going to click on your product link if you are not spicing things up by using a video that can make your product a little more appealing for the potential prospects.

Even the businesses with exciting products cannot do it with mere words and pictures. These words cannot do justice to your product. You need to capture the excitement inside your product and showcase it in the form of a video that can tell a compelling story about your business.

So it doesn’t matter what type of business you’re into,  getting a captivating landing page video is your best chance to boost your conversion rate and make more sales.