If you’re planning your next big app launch, it’s pretty much essential that you have a promo video to help generate hype and build excitement around your app. A great promo video will help your audience and press get a advanced look into your app and showcase some of your exciting features.

The top grossing games and apps are known to have well rounded video to go with their product that makes the users realize the pros of the said application. 72 percent of shoppers globally identify the online stores as important and 90 percent of them admitted to making a purchase or contact the business after watching the app video.

SIGNIFICANCE OF APP VIDEOS FOR THE MOBILE USERS

With the rise of the mobile users in the internet community, more than 70 percent of publishers believe that a well formed mobile content along with an engaging video boosts the user engagement. About 2/3 rd of the mobile consumers admits that they are looking to make a purchase the same day. That means an app video is more important than ever, as a well made app video is more likely to persuade your customers to hit that download or buy now button. This is why more than 55 percent of mobile search driven conversion happens in an hour or less. Which means a sales boost of more than 50 percent for the business and services.

WHY APP VIDEO IS MORE IMPORTANT THAN WEBSITE VIDEO

App analytics firm Flurry released data from their tracking of more than 300,000 apps and found that the average time spent per day on mobile devices is two hours, thirty­eight minutes, which tracks closer to eMarketer’s 2:21 calculation. But here’s where it gets interesting: Flurry finds that 80% of mobile device time is spent in apps, 20% in browser. That means a significant portion of your next traffic might be coming from your application rather than your website. And if you more convincing as to how important are the app video exactly are, figure this: by the end of 2020, more than 84 percent of online users are expected to be the mobile users, overtaking their PC counterparts by 6:1!

We understand how much effort a developer puts in their app to make sure that all the complexities of the app is sorted out in the final version. We share the same concern as our clients and strive to make an app video that is useful,informative and captivating for your audience.