INTRODUCTION TO ANIMATED MARKETING VIDEOS PRODUCTION

As marketers find more innovative ways to grab people’s attention, animated marketing video production has become the best bet for marketers all over the world. Today, more than 92% of mobile video consumers share videos with others and producing a video is not even that expensive anymore.

Videos have shown an increasing tendency of generating more than 1200% more shares than text and image posts combined. A simple video on your landing page can increase your conversions by an astonishing 80% or more. Animated marketing videos are no longer the future- it’s here and it’s here to stay!

UNDERSTANDING THE CONCEPT OF MARKETING WITH VIDEOS

Marketing is the simple act of promoting and selling products or services. And researchers have shown that an average person is more attentive while watching a video than reading texts. The reason is simple- The use of sound and images elicits feeling and better understanding of the idea.

The use of innovative technology has allowed cheap production of videos as the hardware such as editing suites, cameras, and other important items are now available at cheap rates. It is a powerful medium when well packaged and used effectively.

64% of users admits to buying a product online after watching the videos. That means animated marketing video production for your business can do wonders for your business by serving your marketing needs to the fullest.

EFFECT OF MARKETING VIDEOS ON YOUR TARGET AUDIENCE

Do you know that about 75% online video viewers have interacted with an online video ad this month. Yes, that’s right. An average user is exposed to around 32-33 videos a month and most of their buying decisions are influenced by these marketing videos. A study shows that about 90% of  users were influenced by a video that they somewhere online before making a buying decision. Your marketing video when promoted the right way can be instrumental in making a loyal customer base that adores your business.  After all, In the words of Dr. James McQuivey, ” A one minute of video is equal to 1.8 million words.”