INTRODUCTION TO ANIMATED BUSINESS VIDEOS PRODUCTION

If you are searching for effective ways to rapidly expand your business, and sell more than what you are currently selling, then you should include video promotion to your marketing mix.

And animated business video production has the potential to transmit large amounts of information within seconds. This is the primary reason an average user spending 88% more time on a website with a video rather than the ones that don’t have one. It even increases the likelihood of a front page Google result by 53 times and is known to bring higher conversion rates.

WHY ARE ANIMATED BUSINESS VIDEOS SO HOT?

Today, people are hungry for information, but want that fast. That’s why they are more likely to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text.

A detailed study by A.C. Nielsen in 2011 has reported that approximately 76 percent of people spend 43 hours a month on the Internet. During this time they view more than 3237 web pages, including videos. This number has been on the rise since.

Just imagine somebody from your local area, searching your type of service and product on Google and… then suddenly your video pops up! They’ll immediately click on it for more info. Here’s a research data to support this fact, 70% of the top search listing on Google are video results. Go figure!

BASIC ADVANTAGES OF ANIMATED BUSINESS VIDEOS PRODUCTION

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. A simple 1-2 minute video can help you reach out to millions of people within a short time, and without spending too much of your money.

Text can be tricky to understand as different people will interpret it in different ways. But your business video can take the guess work out of explaining the usefulness and basic function of  your product or service. You can explain what your business can do for them and why they should choose you over other competing businesses, in simple short words.

GETTING THE WORD OUT

One of the biggest advantages of  animated business video production is that it allows your customers to share your videos with the people in their circle which can result in free advertisement of your business. After all, social signals are the signs of your business’s popularity, at least according to Google. A study published in The C100 claims that over 70 percent of Internet users watch videos online currently, which is estimated to grow to over 50 percent of the population by the end of this year!

So the crux of the matter is that if you have got a business, you got to have an animated business video.