If you know even a little about explainer videos, you must know how profound a whiteboard animation can be. A whiteboard video is considered to be one of the coolest tools to create visual online content . A creative story and storyboard coupled with pictures drawn on a whiteboard by artists and then recording it.

According to a recent study on YouTube, the second largest search engine in the world, the videos appear in almost 70% of the top 100 search results in Google.

This is probably because of the reason that an optimized video has a 53x greater chance of getting to the top of search engine results compared to any textual page.

With over 100 million of online users watching video content each day worldwide, a well made whiteboard video gives you a greater chance to make a good first impression.

WHY USE WHITEABOARD VIDEOS

Before we get into the process, details or the benefits of a whiteboard animation, the most important question that you need to understand  is that “why use whiteboard animation for your explainer video” or” how can it be considered an advantage”.

Well the answer to that question comes the form of  increased conversion rate.

Yes, a whiteboard video combines the art of animation with a bit of human elements through which your audience can make a immediate connection to your brand.

The simplicity of a whiteboard video has the capacity to stand out even the sea of  highly overwhelmed content and after effects. The handmade drawing combined with computer graphics can result in something eye-catching that your viewers will find unable to resist.

But beware, without a good story to go along with your video, your whiteboard animation can be as good as a great movie without an audio or a subtitle.

WHITEBOARD ANIMATION IN MEDIA

This style of animation has undergone several changes over the years and many companies and firms of all sectors and sizes are incorporating this style into their modus operandi. Whiteboard videos are considered very good for educational purposes.

The first 14 RSA Animate videos gained 46 million views in 2011, making the RSA’s YouTube channel the no.1 nonprofit channel worldwide.

INDUSTRIES THAT MOSTLY USES WHITEBOARD VIDEOS

While there is no specific categorization for any type of explainer videos, the trend of the industry has seen a whiteboard video mostly used in the fields of

•        Healthcare
•        E-learning
•        Tutorial videos
•        Pharmaceuticals
•        Services

And then some.

But like we mentioned some time before, a whiteboard video can only make an impact when it is coupled with a excellent storytelling technique, the one thing we are quite confident of delivering.

Our whiteboard videos comes with:

•        Perfect synchronization with audio and the voiceover
•        Attractive set of handwritten fonts
•        A compelling storyboard to go with the script

We have helped market leaders to start ups, from tech, entertainment, finance, and non-profits, to tell their story.