A screencast is a digital recording of computer screen output or the video screen capture often containing audio narration. a screencast is essentially a movie of the changes over time that a user experiences on a computer screen, enhanced with audio narration. What’s significant about these types of videos is that you can take real world content in your screencasts to mix things up and create more opportunities to engage with your audience.

One of the most prominent uses of a screencast videos is in the field of instructional videos.  And one of the Statistics say that 74% of all the internet traffic in 2017 will be videos. So why not move your educational contents in the form of a video that 65 percent of viewers are more likely to watch.

WHY SCREENCAST VIDEO IS A MUST-HAVE FOR YOUR WEB SITE

Wouldn’t it be fascinating for your users to see your website come alive. That’s right, you can take your user through your entire website in matter of minutes. And this is only way of using a screencast video.

Screencasts takes a subtle approach with low graphics with an eye popping graphics and a comforting voice over that will grab your viewer’s attention. Now, teaching somebody to do something on a computer is always tough. Yes, words can go a long way, and pictures are a big help, but nothing can beat the simplicity of a video.

More than 52 percent of the marketing professionals around the world trust that videos are the type of content that generates most ROI. That means you are not only educating your  customers but also driving them to invest in your business.

USAGE OF SCREENCAST VIDEOS IN THE INDUSTRY

1.     Pre-record a screencast to avoid the continual start and stop to answer questions.
2.     Create a little library of screencasts that answer frequently asked questions.
3.     Develop a series of educational screencasts that can be step by step guide for  your audience.
4.     Prepare a sales proposal with a personalized video to walk your sales client through a proposal.
5.     Make a software or product demo that can provide clear instructions and get positive feedbacks.

   Screencasts can be fantastic marketing content for small businesses—they’re cheap, easy to do and can provide a great return on investment. They have been long known for increasing CTR rates by 65 percent and reduce unsubscribes by 26 percent.

While there has been a flood of video makers in the market, a wise decision to always go for the one that provides a great screencast script as well. After all how good can be a video without an engaging story to follow.