Videos are one of the most popular marketing tool used today in the business world. B2B marketing is as much affected by this tool as any other business form. Video marketing is one powerful way to reach your target audience effectively. Product demos and corporate videos are the most popular type of video used by B2B marketers. However, many of these marketers more often than not feel overwhelmed by this task of creating valuable video content which is also a time-consuming one.
A B2B marketer doesn’t need to go through all the types of videos as there are some specific videos that perform better than any other form. When it comes to B2B organizations, with the right type of video and creativity, you can offer the best to your audience and capture their attention.
Take a look at the different types of videos that work best for B2B marketing along with the tactics that can help you increase the sales of your business.
- ‘How to’ Tutorials
The ‘how to’ videos have grown to an incredible level which has risen to about 70% over the years. Not only more and more viewers are searching for these tutorials but also purchasing the featured products after watching these videos. This has carried over to B2B marketing world also. These explainer videos provide an instant solution to a problem along with explaining company’s technologies, processes, and strategies. You can place your how to videos on the company blog, social media pages, product pages and email newsletters.
- Product Demo Videos
These type of Explainer Videos introduces a new product and demonstrates the way to use it. It is one of the best ways to show off your competitive advantage in a simple and easy manner. It can be placed on product pages, landing pages, email campaigns, video ads and event demos.
- Corporate Videos
Through these videos, you can show off your beliefs and culture to your clients. Through corporate video, you can showcase the strength of your company while keeping the value proposition brief. This is also a great way to update your clients on the company’s progress. You can place them on targeted social media campaigns, company website, and email campaigns.
Nowadays it is very easy to host a webinar or live video event and to invite your target audience, thanks to Facebook and similar platforms. These videos can be used to enhance your brand awareness, specifically on social media channels. It also helps in boosting the social engagement through shares, interactions which ultimately leads to increase in sales. The best places to put your webinars are on video search engines, industry related publications, company blog and social media pages.
A strategic production plan is your best bet for getting into video marketing of B2B. The plan should incorporate the right and the best videos that appeal to your potential customers. If you want to create custom branded video content and looking for an explainer video studio, Contact us to know more about B2B marketing video solutions.